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Buffalo Board Games Interview

Laurie Mahoney talks about the selection of board games offered by Buffalo Games.

Laurie Mahoney is the marketing manager at Buffalo Games. She has a long history (24 years) of public relations and marketing experience, working at PR agencies in Chicago, Los Angeles, Manhattan and Buffalo, prior to joining Buffalo Games in 2008. Throughout her career she has worked on everything from new product launches, to media tours, media campaigns, speech writing, special events, advertising, and social marketing for companies in the consumer products, automotive, hospitality, food & beverage, fitness, game, healthcare and academic industries.

She is originally from Chicago, but currently lives in East Aurora, New York with her husband and three young children (ages 5, 7 and 8). Laurie took the time to talk to LoveToKnowBoardGames about the large selection of board games offered by Buffalo Games.

Please tell us about Buffalo Games.

Buffalo Games is a multiple award winning American manufacturer of board games, party games, card games and jigsaw puzzles. Popular board game titles include party games iMAgiNiff, Last Word, Likewise, T-Shirt Game, Ruin and Likewise. Card games include Nacho Loco Monster Maker, Bandits, Slap 'n Grab and the card game version of iMAgiNiff. A full line of premium puzzles is also available featuring today's hottest licenses and fashionable themes including Disney, Peanuts, Photomosaics, Coca-Cola, Darrell Bush, Norman Rockwell, Audubon, Disney Pixar, NASCAR and many more.

Buffalo Games is located in Buffalo, New York and has approximately 80 employees. It was started in 1986 by Paul and Eden Dedrick, who still run the company today. Buffalo Games varies from most toy company competitors because all the manufacturing takes place in our 85,000 square foot facility right here in Buffalo. In an industry where most products are made overseas, Buffalo Games is proud of their "Made in America" moniker.

What is your top-selling game, and why has it achieved such success?

Our top selling game is iMAginiff 10th Anniversary Edition. It has sold nearly 1.5 million copies since its debut in 1998. This game has such a mass appeal and changes with each new group of players - it is hard to EVER get bored playing iMAginiff. iMAgiNiff is the hilarious party game where your opinion matters and you find out what people really think of you.

Can you tell us about your other popular games?

Buffalo Games has a reputation of producing games that are fun, easy to learn and have repeat play value. We are very excited about a new party game we are going to launch this fall - stay tuned to our Buffalo Games website and our Facebook page for news updates on the game. In the interim, following are brief descriptions on some of our games:

Last Word game
  • Last Word is the uproarious race to have the final say! Be the first player to advance to the finish by creatively connecting subjects and letters, while racing a random-interval timer and the other players!
Likewise game
  • Likewise! is a thought provoking party game where it pays to think alike. In this game, individuals are presented with a random pairing of a description and subject cards and attempt to match answers with words or doodles.
T-Shirt game
  • The T-Shirt Game is the fashionable party game "wear" funny matters! Create your own T-shirt by matching ridiculous slogans to outrageous images.
Ruin game
  • Ruin, the interchangeable board game, is a ruthless race for fortune and glory toward the center of an ancient Mayan ruin. Players move through and around an unpredictable and unique 3-demensional and interchangeable game board.

What other products does your company sell?

Our line up includes six family board games, five card games, and more than 200 jigsaw puzzles.

Why are Buffalo Games products perfect for family game nights?

Buffalo Games products are perfect for family game nights because each game is fun, easy to learn and has repeat play value. Plus, the game play changes with each new grouping, so the answers rarely repeat. Buffalo Games is in the business of making life more fun and rewarding, and our games will do just that on a game night - regardless of the age of the players, their backgrounds, education, or where they live.

In the past few months, we know that "staying in is the new going out." As the state of the economy seems to dip each day, families are staying home more and keeping a watchful eye on their entertainment expenses. So, what can families do at home for fun while pinching pennies? Enter the board game and in some cases, Game Night.

According to market research by the NPD Group, Inc., board game sales are on the rise during this down economy. Playing board games is one way to get friends and family together for an afternoon or evening of friendly competition, conflict solving, and plain everyday fun.

Armed with insight from the American Academy of Pediatrics, which believes that playing active games with children is essential to their development, Buffalo Games has made it easy for families to choose a game no matter the genre. From light strategy (RUIN), to relational games (iMAgiNiff, Last Word, T-Shirt, Likewise!), to laugh-out-loud fun (Last Word), an afternoon or evening of family fun can be had for less than $30.00.

Where can our readers purchase your company's products?

Buffalo games has more than 5,000 active retail accounts in the United States and Canada, including specialty stores and large retailers (i.e., Walmart, Target, K-Mart, Barnes & Noble, Borders, etc.). You can also purchase games online at Buffalo Games or online retail stores such as Amazon and Wal-Mart, etc.

Do you have any other information you'd like to share with our readers?

Yes, since its inception in 1986, Buffalo Games has been dedicated to being environmentally friendly. This core concept wasn't built on public relations spin or the buzzword of the week; it is a direct result of being aware of the environment and the products we produce. At Buffalo Games, our design challenge is to remove unnecessary materials and reduce overall packaging, while maintaining consumer demand. With an 85,000 square foot facility and millions of units in annual production, our environmental initiatives must demonstrate real improvement.

For example, for the 10th Anniversary Edition of iMAgiNiff, our top selling game, we did the following:

  • Reduced package size by 38%, package thickness by 10%, resulting in 500 tons of material saved annually).
  • Sealed using a PLA band, made from corn starch.
  • Metallic foils (package and sticker) have been removed.
  • Black dyed packaging converted to natural.
  • Product warranty now printed on package, thus eliminating extra paper.

Where can we read more about your company?

Find us at Buffalo Games, and also become a fan through our Buffalo Games Facebook page.

Buffalo Board Games Interview